Are you using all the promotional tools available to you? I know I'm not. There's one tool I haven't used to its fullest potential: my mom. No, I'm not actually calling my mom a tool. But she's been one of my best promoters and I wanted to make that easier for her. My mom doesn't go around telling random strangers about my beads. But she does wear them (no, she doesn't wear turtles or dogs - I do make regular round beads on occasion and I turn them into earrings for my mom), and she's more than happy to tell people who made them when they ask. So here's how I'm about to make things easier for her, as well as get my name out there a little more. I bought these super-fun snap wallets from The Spotted Barn on Etsy. I bought more than one, so I'm going to let my mom pick which one she likes best, then I'll fill it with my business cards. So the next time someone compliments her on her earrings, she'll take out her cute business card holder and give them my card. I'm also keeping one of the card holders for myself (these card holder/wallets are so adorable - there's a huge variety at The Spotted Barn - check 'em out!), so I'll always have my cards handy.
My other excellent promoters are neighbor girls who wear my stretchy necklaces everywhere and give them as gifts. But somehow giving them business cards to pass out just doesn't seem right. :)